ASSESSMENT : DESCRIPTION

This task requires you to consider the impact of business decisions from different perspectives and then write a cohesive argument to support others’ points of view rather than your own. This task is also designed to improve your business research skills.

Researching the business environment is an important skill for any manager.
You are required to research a particular problem in sufficient detail to be able to discuss the problem from differing points of view, presented in the form of two media articles (editorials). If you consider differing stakeholders and the impact that the problem will have on them, you will more easily be able to construct different cohesive discussions.
The task is more difficult than it sounds because of the limited word count that you are given.

Within this limited word count, you are required to mount a lucid and convincing argument about the topic from two different points of view. Remember these must be different perspectives on the provided case and therefore should have a different expected outcome. As there are two different expected outcomes, there will be different discussions that lead to that outcome.
As this is an academic piece within a different format in-text citations are not required, however (and this is important), you must include a bibliography. A bibliography includes all places where you have found information about the topic, even if you have not included any specific information in your work.

Required: Write two media articles in the form of editorials (500 word limit for each editorial), one for each of two different media outlets that have different readerships, owners and perspectives (for example, if you choose print media, your two editorials might be from “The Courier Mail” newspaper and the “Australian Financial Review” newspaper). You do not have to restrict your choice of media outlet to print, you may choose digital media platforms such as news blogs and similar. You may, as an example, choose one editorial to be written for a print medium such as the “Australian Financial Review” and your second editorial for the web news outlet “Huffington Post Australia”.

Each media outlet you choose must have a different audience and should be owned by different stakeholders. You will need to research the style of editorial/opinion pieces that each of your media outlets provides and prepare your own editorials accordingly. These outlets have different concerns and points of view and you are expected to write each editorial giving regard to these differences.

The case that you will base your editorials upon is provided in the ‘Assessment Task 2’ Assignment Content section of the subject site. The topics to focus on include governance partnerships, board ethics, leadership and roles (Topics 3-7).

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